In early April I packed up my bags and hit the road to attend the annual rStheCon! It’s something that I aspired to attend since I started blogging. I can remember last year checking my email for the invitation several times. I actually even emailed Reward Style to see how and why I wasn’t invited. So many of you sent messages before, during and after this event asking the who, what, when, where, and whys of rStheCon. Now that I had the amazing experience of attending, I decided to recap and answer all of your questions!

What is rStheCon?

rStheCon or the Reward Style Conference is a yearly invitation only conference for LIKEtoKNOW.it influencers who have reached and or exceeded their yearly and quarterly goals. This was the 7th year for the conference and it is held is Dallas TX which is also home of the Reward Style Headquarters.

What is the difference between Reward Style and LIKEtoKNOW.it?

RewardStyle is a monetization platform that empowers the world's premium lifestyle influencers to achieve maximum economic success by providing an ecosystem of innovative technology, strategic growth consulting, and global brand partnership opportunities. LIKEtoKNOW.it is an extension of Reward Style and makes it possible for your community to shop your style via your blog and or the LIKEtoKNOW.it app and to be able to collaborate with Reward Style brands.

How do I attend rStheCon?

rStheCon is a performance based conference. Your invitation to this conference is dependent on you! Influencers who are invited, have worked hard to achieve monthly, quarterly and yearly goals.

What happens at rStheCon?

rStheCon provides influencers with 3 days full of meetings with some of the leading brands. This year some of the brands included Ebay, Bloomingdales, Express, and Banana Republic! Influencers are able to attend an assortment of classes scheduled throughout the conference to help build their business and their brand. This year the Amber Venz Box (President of Reward Style) and Baxter Box (CEO of Reward Style) were keynote speakers and dropped some serious gems about the influencer industry. Reward Style also celebrates the accomplishments of influencers by throwing the best parties! If/when you attend you will also have a weekend full of Instagramable moments at the kickoff mixer, cocktail parties and wrap party. Take my word for it, Amber leaves no stone unturned at the RS parties!

Is rStheCon diverse?

This was and is one of the most asked questions about the Reward Style Conference. I would first like to say that every single person at RS has been kind and supportive of me since the day I was accepted onto the platform. I was featured in the inaugural “Influencer Next Door” book (page 50) and have received multiple opportunities with their help and guidance, because of this, I am hopeful that inclusion and diversity is a priority to the Reward Style team. This was my first year attending the conference and in transparency, I could count on two hands the number of influencers of color, specifically African American , who were in attendance. As mentioned before, rStheCon is a performance based conference. The ladies that are in attendance have achieved a certain level of success that provides them the opportunity to attend. However, I do believe that opportunities are given to influencers who match a very specific RS demographic and because of these opportunities, those influencers are able to achieve a higher rate of success. I also believe that you get back that you put in. Utilizing the LIKEtoKNOW.it platform and its resources to their fullest extent is also how you can be successful! Is rStheCon diverse? No. Will it get better? Yes! They are working on it and so should you!


rStheCon is an experience I won’t ever forget! It was fun, educational, informative and I connected with so many people from brands to bloggers! If I had to give any piece of advice to anyone aspiring to attend rStheCon or who is aspiring to reach any goal, I’d say what I said in my meeting with a RS rep in NYC while sitting at ChaCha Matcha, “You can’t be Beyonce without Beyonce expectations!”.

Speaking of Beyonce expectations, here’s a look back at some of my rStheCon outfits!


Make sure to follow me within the LIKEtoKNOW.it app or click on each pic to shop the look!

See you next year! Xx